Website Strategy
Based on the previous site analytics we established a clear list of what kind of information people were looking for and then developed a new site strategy around it. Through some amazing technologies it was easy to determine where users were clicking and even where they were hovering their mouse on the site and that information was extremely valuable.
The new strategy included social media integration since most clients were active on social media already, large calls to action like the ‘Apply Now’ button, and a layout that maximizes the clear separation of things users can do. With the new found strategy LoewenGroup.ca has seen a drastic increase in users and in unsolicited compliments!