Seeing The Forest Through The Trees
We saw a need once we had their old brochure in hand. It was gradient black with over lapping images fading in the background. It was a design straight from the 80’s and their modern day clientele wasn’t interested in having a time warped company providing them with architectural trims and accents.
This project was the most extensive form of re-branding we have ever had the privilege of completing and their team welcomed it with open arms.
The first thing we were able to modernize was the ZIP-CLIK Jamb System brochure. The priority here was because it is a new and innovate product that is most often purchased for the interior of contemporary homes.
Therefore approaching high-end architects with a clean and concise message was critical since it was not only the first time they would have heard of this company but it would also be a first time hearing of the easier way to achieve seamless reveals.
This product is an industry changer and thus the brand had to reflect that.
Naturally we then created consistency in the brand by tailoring the messaging across power points, product stickers and the website.
The Forest View Website Challenge
Once the product line was in focus the next step was to update the umbrella company’s brand, which began with their logo.
The Forest View Branding Challenge
The simplification of their logo was intended to provide breathe-ability and the selection of a cleaner font family.
The catalogue was similar to the other brochure which had an older antiquated design.
The extensive product information contained in this catalogue was a challenge unto itself. By creating a visual template for the user to follow along with, the catalogue found it’s natural state in simplicity.
This then translated nicely into other mediums like lawn signage, letter head, business cards and product stickers.
The End Result?!?
With more than just accolades this company saw a drastic increase in sales, lead generation and over-all confidence in the brand.